First; you have to think of all the scenarios involved in such matters. The first question to ask is: do network providers have cheap rates when using your line for sending SMS to a large number of people?
Second; do they allow unlimited daily usage for SMS? Normally in some countries this is allowed, but with limitations, like for example: only good for 5 days, 3 times within the period of 30 days or equivalent of one month. If found overused, your line will be block or suspended because they would see in their system how many outgoing messages went out each week or each month. There may be some issues about billing or if there is violation reports being taken on that mobile number that needs them to suspend its use. In every country there are some universal procedures and sometimes there are also rules exclusive to one company, so you need to do your homework in researching and collecting data especially on policies. It can become a big problem to solve, if there is any way of solving it...
Third; how many Network Providers in your country do you need to send out SMS messages? You should consider that you need to target people who use mobile in reaching a mass number of users.
Fourth; you need to gather mobile numbers (list should be 90% active numbers or else you will end up wasting your time sending messages to those inactive numbers) You need to consider using post paid numbers rather than prepaid users because people who use post paid normally are in Business. Trying to collect all of those numbers can be a big headache. One option you may consider is buying a list of mobile numbers. There are firms out there that have large number of mobile list, but finding them can be quite challenging. If you are lucky enough to find one that will sell you a list, it may be quite expensive.
A lot of firms won't sell because they are using it for their own purpose. You may also collect mobiles from business cards that you have collected from previous events or exhibits attended. Even though you may not have a great amount of numbers, it's still a good idea to send out SMS messages to those you really want to target.
Fifth; this is the most difficult kind of marketing because you need someone (if you will be doing it manually) to handle mobile phone the whole day just to send SMS messages and might end up giving up after a week or so because it's kind a boring job.
I hope this gives businesses an idea on how this kind of problems were being eliminated by marketing company who provides this kind of service using the mobile system technology.
Ruby Ann Malixi
Sales & Marketing Consultant
The marketing consultancy company that will help your business grow professionally!
Visit us at: http://www.maliximarketing.com/mobile-marketing.html
Article Source: http://ezinearticles.com/?The-Birth-of-SMS-Marketing&id=5467685